May 19, 2009

We all know... Do we?

Here is an interesting example of the use of the so called factual language in support of a particular agenda (look for underlined fragments):
The National Federation of Advanced Information Services (NFAIST), with the support of the iSchool at Drexel University, is organizing a one-day meeting - Google, the Web, and the Future Roles of Publishers and Librarians - to be held on June 26, 2009 at Drexel University in Philadelphia, PA, from 9:00am to 5:00pm. Virtual attendance is optional for those unable to travel to Philadelphia.

Why Attend?

We all know that Google's objective is to make the world's knowledge accessible to everyone. And through its digitization projects, Google Books, and Google Scholar, it is moving steadily towards meeting that objective. ...

Stephen Arnold, author of the recently released Google: The Digital Gutenberg, will discuss Google's evolution and, through knowledge gained by an analysis of their patents and an understanding of their publishing technologies, shed insight on their competitive advantages and the media roles that they are positioned to play. This will be followed by a look at the current acceptance and use of Google by researchers as revealed by research conducted by Serials Solutions, as seen first-hand by a corporate librarian, and from the perspective of a young Ph.D. candidate. In addition, several publishers will reveal how their organizations are benefiting from Google's global reach.

Do we really all know about Google's objective? Can we say that their competitive advantage is something to look forward to? What about disadvantages of Google's global reach? It looks as if we're talking about something fairly obvious or established through research. I'm not sure. Especially, considering that this one-day event costs around $400 even in a virtual attendance form. Who can afford that?