Aug 9, 2012

Dr. Seuss and strawberries

An interesting post on Flavorwire The Amazing Advertising Artwork of Dr. Seuss from the University of California, San Diego’s Dr. Seuss Collection. Some ads are weird, some are funny. A lot of them have his popular characters from children's books.

What struck me most, though, was image #8, an ad for sugar.

A boy is eating strawberries, which are apparently so sour that you need sugar to make them edible. Note that a strawberry in his hand is white inside. It means it's not ripe! No wonder it's not sweet. What it needs then is not sugar, but a little bit more growth time. Which, most likely, was cut short in order to transport strawberries to the stores.


People sometimes take it for granted that fruits are not sweet, not realizing that fruits are in fact very sweet. It's the whole production-sale cycle that doesn't allow them to become sweet and then makes us buy other sweet things, such as sugar, whipped cream, etc., to mask it.

No comments:

Post a Comment